5 Epic Branding Fails from Mega Corporations (And What You Can Learn from Them)
Sometimes, you just have to look at marketing of mega corporations and shake your head. Here they are with billions of dollars, hundreds or thousands of people to work on a single campaign, and...
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7 Key Strategies That You Must Learn From Apple’s Marketing
Coming off the heels of yet another successful Apple launch debut, it’s increasingly clear that Apple is on top of their game in a way like no other. Which other company could turn an ordinary press...
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10 Ways to “Guarantee” More Sales and Conversions
What’s the one thing that all businesses have in common? You guessed it, they exist to generate revenue for someone, whether it be shareholders, co-founders, or small-time owners. Of course, the issue...
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The Ultimate Guide to Online Branding and Building Authority Part 1 – Blogging
What is the difference between online branding and building authority? Some would consider it the same thing, but in reality it can be two completely different processes. Online branding is a way to...
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4 Ways to Unlock the Traffic Driving Power of the Web Browser
When it comes to driving traffic to your website there are most likely a number of means and methods that immediately come to mind: search engine marketing via Google Adwords or Microsoft AdCenter,...
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The Ultimate Guide to Online Branding and Building Authority Part II – Social...
In the first part of the Ultimate Guide to Online Branding, we focused on using blogging to build your online presence. Now, we will focus on the best avenues and tips for online branding and authority...
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Got Klout? Measure and Increase your Brand’s Online Influence
It could be said that the greatest strength of social media is its ability to easily share and spread messages. This ease of communication also seems to be its greatest weakness. Ease of use breeds...
View ArticleHow to Turn Complaints Into Compliments & Compliments Into Brand Advocates
One of the things that many businesses fear about being online is that they will open the door to people publicly criticizing them, their products, or their services. But it doesn’t matter whether your...
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10 Branding Lessons That Every Business Graduate Should Know (But Doesn’t)
The conventional wisdom in the business world is that if you want to be an entrepreneur, then you need to get an MBA. The MBA will teach you the principles behind running both young and mature...
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Once upon a Time in Marketing Land… Why Narrative is Key to Customer Engagement
In a saturated marketplace how do you make your content stand out, make people take notice, and get involved? Fortunately, gone are the days when content was limited to magazines and snail mail...
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What Branding Really Means, and Why it’s Usually Code for BS
My brand is vital to me—but not in the way you’d expect if you heeded the rubbish spouted by “branding experts”, designers, consultants, and the Internet-In-General. If you think branding is important,...
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How Being an Authority can Boost Your Online Sales
What if there was a way for every product your brand sells to be bought by every visitor? In other words, what if every time a visitor comes to your website, they trust you so much that they buy every...
View Article5 Epic Branding Fails from Mega Corporations (And What You Can Learn from Them)
Sometimes, you just have to look at marketing of mega corporations and shake your head. Here they are with billions of dollars, hundreds or thousands of people to work on a single campaign, and...
View ArticleClik here to view.
7 Key Strategies That You Must Learn From Apple’s Marketing
Coming off the heels of yet another successful Apple launch debut, it’s increasingly clear that Apple is on top of their game in a way like no other. Which other company could turn an ordinary press...
View ArticleClik here to view.
How and Why You Should Conduct a Brand Audit
Is your business experiencing a downslide lately? Are your losing customers to your rivals? Is there a sudden dip in sales and revenue? If so, and you are looking for the cause of these issues, then...
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Where Marketing Ends, Branding Begins
So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” What I’ve noticed from my years of experience in...
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10 Tactics For Increasing Your Customer Lifetime Value and Loyalty
We live in an age of growth hacking and rock star startups taking the world by storm. As a result, many of us focus on new customer/user acquisition, even though it can cost 7x more than customer...
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6 Ways to Make Customers Fall in Love With Your Brand
Building a brand is one of the great challenges that goes alongside building a company. In some cases it’s totally neglected or put on the back burner. And it’s understandable. Between attending...
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How to Foster Innovation
Innovate or die. It’s a common phrase thrown around in the business world. And for the most part it is true. The companies that innovate on the right things are the ones with sustained success. If some...
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How to Get Survey Answers That Actually Help Your Business
Creating great surveys can influence the success of your business. But most times, surveys are not created to optimize on the results and effects they can produce. How do you get a high response rate...
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